We’ve become a society that is driven by pictures. We crave video and photography and devour images of news and products click by click. A picture can tell parts of a story or lead you to one. Video has now replaced the entire story. Vivid images are now necessary for every website and the messaging that leads one to them.
The Viz Tailor team has more than 100 years of videography experience between them. We have the finest cameras available, a premier editing suite, a professional studio and now a flying 4K drone. We understand the medium, we’re convinced of its amazing marketing tool potential, and we’re good at it.
Why should you believe in video as much as we do?
The biggest advantage of video marketing is how consumers respond to the message. The combination of visuals and sound provide more immediate information than the written word and the ease of use allows users to remember the content at a much higher rate than a text-based message. Remembering your message is remembering your brand.
Still in doubt? The following list of video marketing trends reported by HubSpot provides a more complete picture.
>90% of customers report that product videos help them make purchasing decisions.
>Video is projected to claim more than 80% of all web traffic by 2019.
>According to YouTube, mobile video consumption grows by 100% every year.
>Adding a video to marketing emails can boost click-through rates by 200-300%.
>64% of customers are more likely to buy a product online after watching a video.
>Embedding videos in landing pages can increase conversion rates by 80%.
>87% of online marketers use video content in their digital marketing strategies.
>A third of all the time people spend online is dedicated to watching videos.
While we believe video should be a major part in your digital marketing campaign, we also stress that the message must be creative, smart and of high-quality. The look and feel of your video projects should also reflect your brand in logo, font, color and voice. A consistent visual will help your brand remain active in the minds of your consumer.
Video should be used on both your website and as social media messaging that takes the viewer to your site. A Viz Tailor “Howitzer” (a “How To” or educational video) can provide information your customer wants or needs. A news video link can lure them to an article or blog that will land them to your sites doorstep. A video on your site can show you or your business in action.
Not sure what type of video your business could produce to attract a potential customer? Let us learn more about your work and we will provide a chest of treasured ideas. Viz Tailor will learn from you, then add our tested emotive triggers and craft messaging that relates directly to your business and to the sense of your valuable customers.