Jeff Baas – Chief Media Officer
To say that Jeff is a fan of the arts is like saying Steve Jobs was good with computers. Jeff has wrapped himself in the world of art and the creative process ever since he grabbed his first Crayola.
Let us draw you a picture.
Jeff’s winding yet succinct path to forming Viz Tailor and The JBCS Group, began in the early 1980’s. He and his family purchased a vintage 1920’s Kenosha theatre and movie palace in an effort to restore it into a performing arts center. Inside this mammoth museum of entertainment history, he operated a recording studio and agency specializing in radio commercials and music production.
Later that decade, Jeff also became a video producer for the fledgling TV 55 in Kenosha and later an editor/producer for the Kenosha cable channel. His dedication to local broadcasting led to Jeff being named president of Kenosha Community Media, leading that local Cable access channel. During his tenure, he worked to create and strengthen bonds between the local colleges and not-for-profit organizations and formed partnerships that are still strong today.
In the 1990’s he was the Video Director for the Mills Corporation at Gurnee Mills and helped design and outfit several television production facilities. In his capacity as Video Director, he interfaced with the marketing departments of the country’s leading retailers, producing and editing television commercials to be shown on Mills TV, the company’s nationwide, in house network.
This corporate experience was key in forming The JBCS Group in 1998. This special group of hand-picked artists is a consortium of independent media professionals that have produced a wide variety of client-specific multimedia projects for 20 years. The JBCS client list for corporate communication and marketing visuals include CNH Industrial, CaseIH, New Holland, Kobelco, Ferrari, ADP as well as candidates for elected office, musical groups – and a magician. Jeff’s camera has captured many influential CEO’s for trade show messaging and internal corporate event productions. He is also the creator of much of the video content shown at his client’s corporate gatherings. Hanging out of helicopters or being strapped onto the back of a pick-up truck – because he had to get “The Shot” – are just two small sketches of Jeff’s lifetime of dedication to the arts.
Jeff recently authored “The MIM Index”, a novel that presciently predicted the dangerous outcome of “fake news” and lazy journalism. The JBCS Group was commissioned by the Stockbridge-Munsee band of Mohicans to coordinate, research and assemble, layout and edit, the definitive history of the Mohican tribe dating back to the time of this Native American nation’s first contact with western civilization. This large comprehensive pictorial history book was released in early 2017.
He is currently in the final editing stages of his next novel “Sheik: The Tree”, the sequel to his The MIM Index. Jeff is also in the first stages of a pictorial biography of the Late Ray Shepardson, the impresario of theatre restoration and community development. This biography will consist of several recollections of those who knew and worked with Ray during his incredible career of restoring the most ornate theatre interiors in the country.
All this, for the sake of art.